Strategic Plan Project

text that says - Shrewsbury 2030, Get involved, #getinvolvedshrewsbury. Town seal.

Current Events!

  • At the Board of Selectmen meeting on May 24, 2022 Polco presented the results of the National Community Survey. Polco's report with the results can be viewed HERE. The presentation can be viewed HERE and the recording of the presentation from the Board's meeting can be viewed HERE.
  • On May 19, 2022 the Board of Selectmen met with Raftelis. The findings of the Environmental Scan, including community input, was presented to the Board in draft form for their review and comment. That day, the Board began to develop the Strategic Outcomes of the plan in conjunction with the Mission and Value Statement created by the Expanded Management Team in April 2022. The Town will continue to work to finalize a draft of these Strategic Outcome areas.
  • What’s next? The Town will engage the public through various public hearings and the GetInvolvedShrewsbury.com site to gather more feedback and reactions to the framework and strategic outcomes built by the Board from the previous round of Community Feedback!  Stay tuned for dates to be announced soon.

Shrewsbury 2030 - GetInvolvedShrewsbury.com

The Town has an interactive feedback website to collect community feedback to engage with the Strategic Plan as well. The website can be accessed HERE. The Site will be updated again with additional questions for community feedback on the framework of the Strategic Plan (coming soon May/June 2022)

History

During the summer of 2021, at the direction of the Board of Selectmen, the Town prepared a request for proposal for a Town Wide Strategic Plan. A Strategic Plan is a forward-looking document to develop a vision and set the goals of the Town for years to come. The Strategic Plan will be a living document that grows with the Town as time goes on to continue to be representative of the desires of Shrewsbury residents. The core and foundation of the Strategic Plan will be created through community input and engagement from Shrewsbury residents.

request for proposals town of Shrewsbury strategic planIn September 2021, the Town received five responses to our request for proposals for the strategic plan and an internal review team reviewed responses. After conducting interviews with select firms, the internal review team selected Raftelis as the firm to lead the Town through this process. During their meetings in October 2021, the Board of Selectmen authorized the Town Manager to engage in negotiations and then sign a contract with Raftelis to begin the Strategic Planning Process.

During the month of November 2021 the Town coordinated meetings with Raftelis to begin the Strategic Planning Process internally in December through engagement sessions with Town Staff and Board/Committee/Commission Chairs. These engagement sessions helped facilitate conversations on strengths and challenges the Town faces and goals each of these groups have for the Town in the future. 

At the end of January and February 2022, the Town participated in the National Community Survey. The survey was active for 7 weeks and launched in two phases. The first phase, conducted through a direct mailing and online, was for a limited number of residents selected at random. The second phase was open to all residents through an online platform . The National Community Survey asked questions of the community on certain service and topic areas. The second phase of the survey launched on March 3, 2022 and closed March 21, 2022.  

Internally, the Town staff received a survey in January to develop a shared set of values (how the Town staff will work together/what's important to Town Staff), and develop a mission statement "What is the Town's purpose and how will staff serve the residents?" From this survey, that mission statement will be derived. Some staff members have also opted in to a training on community engagement so they are able to having meaningful and intentional conversations with residents on the present and future state of Shrewsbury.

Town Staff volunteers met with various community groups to gather feedback for the Strategic Plan. The volunteers met with over 180 individuals across 18 different community groups/outreach efforts. They facilitated discussion with these groups centered around three questions - What do you like about Shrewsbury today, What are some challenges Shrewsbury faces today, and What do you want Shrewsbury to be like in the future? For those not involved with these community groups, our interactive feedback website, Getinvolvedshrewsbury.com, asked all of the same questions presented during those meetings and additional questions too! This allowed for individuals to get involved as well! Paper copies of feedback surveys found on the GetInvolvedShrewsbury website were placed at the Town Hall, Library, and Senior Center too.

The Expanded Management Team met with Raftelis, on April 13, 2022 to work on a Missions and Value Statement for the Town as an Organization. Earlier this year, Town Staff were sent a survey and the results from this survey were the center of this discussion to form these statements. 

During the months of April and May Raftelis reviewed and analyzed the community feedback received during the month of March from various community groups and individuals that participated on their own through GetInvolvedShrewsbury.com. The findings were presented to the Board of Selectmen  on May 19, 2022 for their review and comment. This information will inform building the framework of the Strategic Plan Project.

That day, the Board began to develop the Strategic Outcomes of the project in combination with the Mission and Value Statement created by the Expanded Management Team in April 2022. The Town continues to work to finalize a draft of these Strategic Outcome areas.

National Community Survey

The National Community Survey asked questions of the community on certain service and topic areas. The survey was active for 7 weeks and launched in two phases. The first phase, conducted through a direct mailing and online, was for a limited number of residents selected at random. The second phase was open to all residents through an online platform. Once the survey closed, the analysis of the data began and at the end of this analysis period it will be presented back to the Town in a report. Overall, the survey will assist the Town in the strategic planning process and other future endeavors. The second phase of the survey launched on March 3, 2022 and closed March 21, 2022. Thank you to all of the residents that participated! Your participation and engagement is important! The results from this survey are still being analyzed and compared to other communities in the eastern part of the United States with comparable populations and median household income. 

At the Board of Selectmen meeting on May 24, 2022 Polco presented the results of the survey to the Board. Polco's report with the results can be viewed HERE as well as their presentation, which can be viewed HERE and the recording of the presentation from the Board's meeting, which can be viewed HERE

More Updates to Come!

Going forward we will continue to update this webpage as a resource and guide for residents to view as the Town works through the Strategic Planning Process, so stay tuned and get involved!

  1. April 2022 Strategic Plan Update

    Keep reading for the April 2022 Strategic Plan Update! Read on...
  2. March 2022 Strategic Plan Update

    Keep reading to learn more about the Strategic Plan project for the Town of Shrewsbury! Read on...
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